From year to year competition of Peak Time is enabled by various sponsors from different sectors of business - banking, auditing, insurance, telecommunication, marketing etc. Sponsors are willing to support SSE Riga student initiative in order to communicate companies' cooperate social responsibility and associate their brand with the most prestigious business high school in the Baltics - Stockholm School of Economics in Riga.

Sponsors are keen to participate in the competition themselves, by delegating their employees to take part in an additional Cesim business simulation game for the professionals, by organising case studies for the Peak Time participants, and by providing Peak Time with companies’ representatives - jury members and speakers. Peak Time involves best business students all over the globe that is attractive for the potential employers, who are enabled to see top students in action.

Peak Time is annual summit of the top companies and the top students all over the globe.